Cookie Policy

Last updated: November 8, 2025

This Cookie Policy explains how TruPlace Inc. (“TruPlace,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit https://truplace.com and related subdomains (the “Website”). It explains what these technologies are, why we use them, and your rights to control our use of them.

In some cases, we may use cookies to collect personal information or information that becomes personal if combined with other data. By continuing to use our Website, you consent to the placement of cookies and similar tracking technologies as described in this policy.

1. What Are Cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. They are widely used by site owners to make websites work more efficiently and to provide reporting information.

Cookies set by TruPlace are called “first-party cookies.” Cookies set by third parties are called “third-party cookies.” Third-party cookies enable additional functionality (e.g., analytics, payments, interactive content, or advertising). Those parties can recognize your device both when it visits our Website and when it visits other websites.

2. Why We Use Cookies

We use both first-party and third-party cookies for several reasons:

Essential (strictly necessary) cookies – required for our Website to operate.
Performance and functionality cookies – improve performance and enhance your experience.
Analytics and customization cookies – help us understand usage patterns and improve content.
Advertising cookies – allow delivery of relevant marketing content.

Third parties may also serve cookies through our Website for advertising, analytics, or payment processing. Details appear in the tables below.

3. How You Can Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through our consent banner or by adjusting your browser settings. Essential cookies cannot be rejected because they are strictly necessary for core functionality. If you choose to reject cookies, you may still use the Website, though some functionality may be limited.

4. Types of Cookies We Use

Essential website cookies

These cookies are strictly necessary to provide you with services available through our Website and to use core features such as secure areas.

Name: hs | Purpose: Security | Provider: .truplace.com | Expires: 2 years
Name: TERMLY_API_CACHE | Purpose: Stores visitor consent | Provider: truplace.com | Expires: 1 year
Name: __cf_bm | Purpose: Bot-management security | Provider: .calendly.com | Expires: 30 minutes
Name: m | Purpose: Stripe session tracking | Provider: m.stripe.com | Expires: ~2 years
Name: csrf_token | Purpose: Prevents CSRF attacks | Provider: truplace.com | Expires: 29 days
Name: rc::a | Purpose: Distinguish humans from bots | Provider: www.recaptcha.net | Expires: persistent
Name: __tluid | Purpose: Stores cookie-consent ID | Provider: app.termly.io | Expires: 1 year

Performance and functionality cookies

Name: MR | Purpose: Microsoft Clarity/Bing refresh | Provider: .c.clarity.ms | Expires: 7 days
Name: MR | Provider: .c.bing.com | Expires: 7 days
Name: __cfruid | Purpose: Identify trusted web traffic | Provider: .calendly.com | Expires: session
Name: XSRF-TOKEN | Purpose: Prevent CSRF | Provider: truplace.com | Expires: session
Name: fedops.logger.sessionId | Purpose: Stability measurement | Provider: truplace.com | Expires: persistent
Name: SM | Purpose: Anonymous visitor analytics | Provider: .c.clarity.ms | Expires: session

Analytics and customization cookies

Name: ajs_user_id | Purpose: Track visitor usage | Provider: calendly.com | Expires: persistent
Name: MUID | Purpose: Unique ID for analytics | Provider: .bing.com | Expires: ~1 year
Name: _clck | Purpose: Clarity user ID | Provider: .truplace.com | Expires: ~12 months
Name: _ga | Purpose: Google Analytics client ID | Provider: .truplace.com | Expires: ~13 months
Name: _ga_# | Purpose: Google Analytics session tracking | Provider: .truplace.com | Expires: ~13 months
Name: _clsk | Purpose: Combine page views | Provider: .truplace.com | Expires: 1 day
Name: CLID | Purpose: Identify first Clarity visit | Provider: www.clarity.ms | Expires: ~12 months

Advertising cookies

Name: test_cookie | Purpose: Check if browser supports cookies | Provider: .doubleclick.net | Expires: 15 minutes
Name: IDE | Purpose: Measure ad conversions | Provider: .doubleclick.net | Expires: ~2 years
Name: SRM_B | Purpose: Bing adserver | Provider: .c.bing.com | Expires: ~1 year
Name: ANONCHK | Purpose: Bing user identifier | Provider: .c.clarity.ms | Expires: 10 minutes
Name: _fbp | Purpose: Facebook tracking pixel | Provider: .truplace.com | Expires: ~3 months
Name: _gcl_au | Purpose: Google AdSense testing | Provider: .truplace.com | Expires: ~3 months

Unclassified cookies

These cookies are still being categorized with their providers and may change as our systems evolve.

5. How to Control Cookies via Browser

Most web browsers allow you to refuse or delete cookies. Instructions are available at:

You can also learn more about online advertising and opt-out choices at the Digital Advertising Alliance.

6. Other Tracking Technologies

We may use web beacons, pixels, or similar technologies to recognize when you visit our Website or open emails. These help monitor traffic patterns, measure marketing effectiveness, and improve performance.

7. Flash Cookies and Local Storage

Some pages may use “Flash Cookies” or local shared objects to support video or interactive features. You can manage these through your browser or Flash Player settings at the Adobe Settings Manager.

8. Targeted Advertising

Third parties may serve cookies on your device to provide relevant ads. They may collect information about your visits to this and other websites to deliver targeted advertisements. This data does not directly identify you unless you provide it voluntarily.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology or regulation. The “Last updated” date at the top indicates when it was last revised. Please revisit periodically to stay informed.

10. Contact Us

If you have any questions about our use of cookies or other tracking technologies, contact:

TruPlace Inc.
325 Ellington Blvd #551
Gaithersburg, MD 20878 USA
Email: customerservice@truplace.com